About me
So,
my name is Sandra — Freelance designer with a particular interest in user interface, experience strategy.
By leveraging a strategic combination of UX tools, I contribute to informed business choices by aligning objectives and defining issues. This is followed by the creation of impactful design solutions that prioritize value, ultimately enhancing the digital journey for every user and ensuring a delightful experience.
Areas Of Expertise
- User research and persona creation | Websites and application design
- Image editing and photography | Branding and advertising
- Packaging design | Prototyping and front-end development
- Social media marketing | Advertising
- Editorial design | Books | Magazines
Capabilities
- Adobe Photodhop
- Adobe Illustrator
- Adobe Indesign
- Adobe Xd
- WordPress
- Basic HTML5 and CSS
User Research
The fields of research throughout my journey as a graphic designer are, User interviews, journey mapping, field studies, competitive analysis, design thinking And design spirit.
Brands I’ve worked with
COLABORATIONS
Sketch Working Arts
DesignTo 2019
One of a Kind Show
PRESS & EXHIBITS
Gradex 2019 design for social good
Features on BlogTo
DesignTo Festival / Plastic free kitchen project
EDUCATION
Master of Design (MDes) |Ocad University
UIUx Design Program | George Brown College