The Sketch Collective brand introduces a bold, new vision for artists who are a part of Sketch Working Arts. The brand aims to help build and enhance the artists exposure. The Sketch Collective is a collaborative effort intended to ensure that all members of various sectors in Sketch as well as the artists have an opportunity to participate in establishing crucial priorities and strategies.

The development of Sketch Collective has taken a participatory approach throughout its development. Designers from OCAD U has collaborated with artists and staff at Sketch Working Arts to develop this long-term solution that is going to highlight every artist through a unified collective.