Discovery Channel focuses on science and exploration, while Animal Planet centers on animals and wildlife. Both are part of Discovery, Inc.

In 2015, Discovery’s marketing team launched a new app with thousands of shows from Discovery, Animal Planet, Velocity, Investigation Discovery, and Science. The challenge was that many shows had no posters due to low budgets or being too old to contact distributors.

Our task was to create thousands of posters in seven sizes, with limited assets, a tight budget, and a short deadline.

As a designer, I watched each show, wrote a short summary, and worked with the Creative Director to decide whether to re-create existing art or design new key art based on the summary and available assets.

152x466px  artworks for online use

2000x3000px  artworks for TV set-top boxes