Wellzone - Sandra Beigi

Wellzone focuses on making healthcare more convenient, accessible, and easy to use for both patients and healthcare providers.

Project Type

UI|UX

My role

UI UX design

Tools

Figma

Adobe Illustrator

Adobe XD

Contribution

User interview

User persona

Ideation

Prototyping

Duration

9 weeks for course project

OVERVIEW

About Wellzone

Wellzone is an advanced telehealth application using technology to let patients find and connect with healthcare specialist. It provides patients with naturopathic doctors, sleep therapists, holistic nutritionists, licensed dietitians, dermatologists, and therapists. Wellzone uses mobile internet technology, audio and video and live chat to connect the patients with the right healthcare provider with more convenient, more affordable and more applicable medical services.

Problem statement

Visiting doctors and specialist in person can be problematic due to time-consuming logistics, high costs, and the risk of contagious diseases in crowded waiting rooms. Additionally, rural and underserved areas often struggle with limited healthcare access. New graduates Doctores often lack hands-on experience compared to more seasoned doctors, which can make it harder for them to secure highly competitive roles

Why?

Simplifying technology for both patients and healthcare providers.

digital healthcare services increasingly depend on ux design to bridge the gap between technology and users.

he overarching aim here is to not only satisfy the existing user base but also to draw in new users by offering a telehealth experience that is as accessible, efficient, and enriching as possible. In this digital healthcare era, the user’s journey is paramount, and optimizing that journey begins with outstanding UX design.

What?

Simplicity with inclusivity.

Through UX implementation, our primary project focus centers on ensuring simplicity, usability, effective data management, and an inclusive design approach for the application.

When?

January – July, 2023

Research and ideation commenced in January, followed by UI design in April, and development officially initiated in July.

Where?

Canada

The company is in Toronto, Canada. The application’s target demographics currently focus on North America.

How?

Research and design

WellZone healthcare app aims to ensure project success and reshape future healthcare, bringing it to users’ fingertips in 2024.

MARKET RESEARCH

The Goal

The main objective is to ensure that this application is user-friendly, catering to the needs of recent healthcare graduates seeking employment or starting their own practices, as well as individuals of all ages committed to adopting a more cost-effective and health-conscious lifestyle. The overarching aim remains to improve healthcare accessibility, convenience, and efficiency.

Business goals

Working with newly gradated healthcare professionals
Working on reducing the cost barriers associated with telehealth services, making them more accessible to a wider range of patients
Personalizing patients’ appointment
focuses only on wellness and healthy lifestyle of users
saving on costly trips to visit the doctor’s office
Accessing refill prescriptions from the devices
Exploring opportunities for international expansion, making telehealth services available to a broader global audience.

Challenges

Ensuring a seamless and user-friendly experience for both healthcare providers and patients
Addressing technical glitches and connectivity issues
Ensuring that the services are easily accessible to all age groups
Protecting sensitive patient data during consultation
Ensuring that healthcare professionals are trained to use the platform effectively
Building trust among patients who may be skeptical of virtual healthcare

Competitor study

In a market saturated with similar services, we conducted an extensive analysis of competitors. The list above highlights the leading brands along with their distinctive features and strengths that set them apart from other applications, establishing their significant presence in the market.

USER PERSONA

Defining Our Users

The initial user persona list had a wide scope, so I refined it to include just one patient and one doctor. I aimed to establish this stage with precision to provide a clear reference point for evaluating future design choices. This was particularly crucial for an app that might cater to a broad audience, potentially reaching the entire population

Sarah Williams

Age: 40
Occupation: Stay-at-home mom
Location: Suburban area, Pickering
Family: Married, mother of two (ages 5 and 8)

Background:

Sarah is a dedicated stay-at-home mom who spends most of her day managing household tasks and taking care of her children. Her schedule is packed with school runs, household chores, meal preparation, and helping her kids with homework and activities. This leaves her with little time to focus on her own health and wellness, but she is committed to maintaining a healthy lifestyle for herself and her family.

Frustrations

Time: Managing kids and home leaves little time for her health.
Cost: Healthcare is often too expensive.
Access: In-person visits are inconvenient.
Self-Care: She feels guilty for neglecting her health.
Stress: She struggles to find time for stress management.

Goals

Access affordable wellness consultations to ensure she stays healthy
Get quick, easy access to healthcare professionals without needing to leave home or schedule around her family’s needs
Seek guidance on diet, nutrition, and mental well-being.

Dr. Jason Miller

Age: 30
Occupation: New graduate Dietitian
Location: Suburban area, Etobicoke
Family: Single

Background:

Dr. Jason Miller is a newly graduated dietitian passionate about helping people improve their health through better nutrition. Eager to establish himself in the healthcare field, Jason is looking for ways to grow his patient base and build his reputation. However, as a new graduate, he faces several obstacles to building a successful practice.

Frustrations

Building Trust: Hard to attract and gain patient trust as a new graduate.
Inconsistent Appointments: Struggles to keep a steady flow of clients.
Limited Marketing: Lacks resources and visibility to attract patients.
Financial Struggles: Not earning enough due to a small client base.

Goals

Increase Patients: Attract more clients through WellZone.
Flexible Pricing: Offer competitive, affordable rates.
Build Reputation: Gain credibility through positive reviews.
Financial Growth: Boost income by expanding his patient base.

solutions

Key Focus Areas

1. Telehealth Accessibility for All Users

User-friendly platform that allows patients to consult with doctors and specialists remotely.

2. Affordable Healthcare Solutions

Incorporated cost-effective consultation options within the app, allowing users to compare healthcare providers based on pricing, expertise, and reviews. This ensures patients have access to affordable healthcare.

3. Healthcare Access for Rural and Underserved Areas

Designed the app to focus on providing telehealth services to rural and underserved areas, bridging the gap in healthcare access. Utilize features such as video consultations, prescription deliveries, and referral systems to specialists, ensuring that people in remote areas can receive high-quality care.

4. Opportunities for New Doctors

Allows new graduate doctors, to gain hands-on experience by providing virtual consultations under the supervision of more experienced professionals. This will help new doctors build confidence, improve skills, and fill healthcare gaps in underserved regions.

5. On-Demand Healthcare for Immediate Needs

Implement an on-demand healthcare feature where patients can quickly access specialists or general practitioners for urgent consultations. This reduces wait times for in-person appointments, giving users timely healthcare from the comfort of their homes.

6.Easy and Secure Payment System

Users can easily make payments for consultations, choose from various payment methods (credit cards, e-wallets, etc.), and manage billing history. Transparent pricing and secure transactions will enhance trust and provide convenience for both patients and healthcare providers.

Design Process

Empathy Map

WellZone Users & Doctors

Says

“I don’t have time for in-person visits.”
“Healthcare is too expensive.”
“I want an easy way to consult with professionals.”

Does

Searches for convenient, affordable telehealth options.
Compares prices and services between different healthcare providers.
Balances health concerns with family responsibilities.

Thinks

“I hope I can find affordable healthcare without leaving home.”
“I need help managing my health, but I can’t afford high fees.”
“Is this app easy to use, or will it waste my time?”

Feels

Stressed about managing health while taking care of family.
Frustrated by high healthcare costs and complex apps.
Guilty for neglecting personal well-being due to other responsibilities.

Says

“I need more patients to grow my practice.”
“I want a simple system for managing appointments.”
“I’m struggling to compete with more experienced professionals.”

Thinks

“Can I rely on this platform to boost my visibility and get clients?”
“Will this help me earn enough to support my career?”
“How can I offer affordable pricing while still growing?”

Does

Sets flexible pricing to attract a variety of patients.
Reviews marketing tools to increase patient reach.
Manages online consultations through the app.

Feels

Anxious about building a client base as a new graduate.
Frustrated by inconsistent income and limited visibility.
Hopeful that telehealth can help grow the practice and gain credibility.

Qualitative Research

User Experience

The aim of this research is to understand the experiences and challenges faced by users (both patients and healthcare professionals) when using the WellZone app. The goal is to identify areas for improvement and ensure the app meets the needs of both groups.

Methodology:

The study involved in-depth interviews and surveys conducted with two key groups:

Patients who use the WellZone app for health consultations
Healthcare professionals offering their services on the platform, including naturopath doctors, sleep therapists, nutritionists, dietitians, and life coaches.

Participants:

Patients: 20 users, aged 25-55, who use WellZone for wellness and healthy living consultations.
Healthcare Professionals: 12 professionals (new graduates and experienced providers) offering consultations through the app.